Contents:

Preface

Introduction: the entrepreneurial economy

I. The practice of innovation

1. Systematic entrepreneurship
2. Purposeful innovation and the seven sources for innovative opportunity
3. Source: The unexpected
4. Source: Incongruities
5. Source: Process need
6. Source: Industry and market structures
7. Source: Demographics
8. Source: Changes inm perception
9. Source: New knowledge
10. The bright idea
11. Principles of innovation

II. The practice of entrepreneurship

12. Entrepreneurial management
13. The Entrepreneurial business
14. Entrepreneurship in the service inatitution
15. The new venture

III. Entrepreneurial strategies

16. "Fustest with the mostest"
17. "Hit them where they ain't"
18. Ecological niches
19. Changing values and characteristics

Conclusion: The Entrepreneurial society

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